While at CityBase I spent a part of my time leading our marketing designer and creating a new brand for the company. When I started the brand was outdated. The logo was great and was starting to gain some equity in the market, but the surrounding materials felt outdated.

I spent about a year rebranding CityBase. One thing I noticed in the market was that other GovTech companies at the time were quite secretive about their products. Very rarely could you actually see any of their interfaces. I decided that CityBase was going to break from that trend. After all, as a company we prided ourselves on our user experience and design, so why not show it off?